Team Members: Design by Kelly Sullivan, Editing by Anna Payawal, Creative Directing by Andrea Drake
The Writing: Translate raw audio from an interview conducted by our Brand Partnership team to pull quotes and inspiration. Workshop with the designer on a Figma layout with all the necessary image to tell this story. Write to the featured products with a friendly, informative, and aspirational tone. Review the site landing page, taking it through multiple rounds with key stakeholders: The Creative Director, Brand Vice President, E-Commerce Manager, and Digital Creative leaders. Once approved by our internal team, the final packet is sent to the Pure Salt team for external review. Get approval from all stakeholders, upload to site via Jira. Take the landed site experience and distill into email, social, an in-store event, and a press packet.